Of the dozen musicians who made up Earth, Wind & Fire and its horn section during the funk band's glory days in the '70s, only four appear on their 1997 album, In the Name of Love. On hand, however, are the three cruci... more »al figures--lead singers Philip Bailey and Maurice White, and bassist Verdine White. Bailey and/or the White brothers cowrote eight of the songs, and Maurice produced the whole project. Moreover, the band has largely forsaken its ill-fated late-'80s attempts to update its sound with new-jack moves and has returned to its classic horn-driven funk grooves of the '70s. The result is the best EW&F release in 16 years. With one harmless exception, the band avoids the sort of political sloganeering and vague spiritualism that made its lyrics so embarrassing in the past, and sticks to the proven themes of dancing and romancing. But what really makes the album so appealing are the juicy chorus melodies that the lead singers and their collaborators have come up with. These refrains are so catchy that you want to sing along, and they're so firmly anchored to the syncopated grooves that you'll want to dance along as well. Most of those beats are built atop programmed drum tracks, but live drummers add secondary patterns that give the arrangements the cross-rhythms this group was once famous for. On uptempo numbers such as "Keep It Real" and the title track, Maurice White's lead vocals engage the horns in a heady call-and-response dialogue. On the slower romantic ballads, such as "When Love Goes Wrong" and "Cruising," Bailey's impossibly high tenor sounds as if it's in a permanent swoon. If there were still a market for this sort of old-school funk, these songs would all become hits. --Geoffrey Himes« less
Of the dozen musicians who made up Earth, Wind & Fire and its horn section during the funk band's glory days in the '70s, only four appear on their 1997 album, In the Name of Love. On hand, however, are the three crucial figures--lead singers Philip Bailey and Maurice White, and bassist Verdine White. Bailey and/or the White brothers cowrote eight of the songs, and Maurice produced the whole project. Moreover, the band has largely forsaken its ill-fated late-'80s attempts to update its sound with new-jack moves and has returned to its classic horn-driven funk grooves of the '70s. The result is the best EW&F release in 16 years. With one harmless exception, the band avoids the sort of political sloganeering and vague spiritualism that made its lyrics so embarrassing in the past, and sticks to the proven themes of dancing and romancing. But what really makes the album so appealing are the juicy chorus melodies that the lead singers and their collaborators have come up with. These refrains are so catchy that you want to sing along, and they're so firmly anchored to the syncopated grooves that you'll want to dance along as well. Most of those beats are built atop programmed drum tracks, but live drummers add secondary patterns that give the arrangements the cross-rhythms this group was once famous for. On uptempo numbers such as "Keep It Real" and the title track, Maurice White's lead vocals engage the horns in a heady call-and-response dialogue. On the slower romantic ballads, such as "When Love Goes Wrong" and "Cruising," Bailey's impossibly high tenor sounds as if it's in a permanent swoon. If there were still a market for this sort of old-school funk, these songs would all become hits. --Geoffrey Himes
"I brought this cd because I just happened to see it online and I thought I give it a play, being a HUGE Earth, Wind, & Fire fan! The CD is "Fantastic"! Even though it came out in '97 but still. The songs are gems. My favorites are: In the Name Of Love; Revolution; When Love Goes Wrong (Phillip never ceases to amazes me); Round and Round (Sheldon Renolds is a good vocalist in his own right) Keep it Real; Crusing; and Love is Life (Maurice sounds good on that track) Avatar should have been longer than 2:09 minutes. The Record Industry "SUCKS!!" They rely on "gemics" rather than true "Art!" That Cd is true art. Songs are beautifully written, strong positive messages, great arrangements with the famous EW&F Horns, and Great Production all the way around! This CD should have goten some airplay! If we have more music like this on the radio, I wouldn't be disgruntled as I am now. Good Music is being replaced by Gemic Garbage. I hope one day that will changed!"
Age has not "dulled" the musical sensation known as EWF
Reginald D. Garrard | Camilla, GA USA | 10/16/2000
(5 out of 5 stars)
"Like reviewer Mistermaxx said earlier, it is puzzling why this album did not take off. Earth, Wind, & Fire's brilliance has never been better on this 11-song set.The strongest cuts are the rocking "Revolution," the poetic "When Love Goes Wrong," the sultry "Fill You Up," the seductive "Round and Round," the dreamy "Cruising" and "Love is Life" which harkens back to EWF's heyday.With the abundance of "boy bands" populating the airwaves, it is refreshing to hear some real sounds from a mature group."
RRainge
Ronald Rainge | 05/08/2006
(4 out of 5 stars)
"In the name of love Is a great cd very tight I brought It on amazon.com just for cruising I thought keep It real was allright after reading the reviews on amazon I gave every cut a listen cut no 6 Im ready Is one of the best love songs I've ever heard a very pretty song cut no 7 round and round Is a smooth midtempo groove with vocals and guitar work as tight as It gets cut no 2
Is the high energy uptempo jam you have to hear more than once cut no 3 revolution Is a very good follow up and keeps the energy going no 9 cruising Is one of the greatist smooth flowing songs you'll never hear on the radio,keep It real has grown on me great vocals the reviews are right a great cd like this unknown and never getting any radio play makes no sense.
"
A Solid Followup To 1993's 'Millenium
chakasworld | Atlanta, GA United States | 09/16/2006
(4 out of 5 stars)
"After EWF satisfied their Japanese fanbase with 'Avatar' (1996), they altered that CD's original tracklisting, and included 'When Love Goes Wrong' on the American edition of 'Avatar' titled 'In The Name Of Love' (1997).
With 'In The Name Of Love', EWF released a solid followup (or continuation!) to 1993's vastly underrated 'Millenium'. This 11 track CD sounds contemporary and retro at the same time, featuring productions utilizing full horn sections on ballads ('Cruising'), and guest raps that complemented the vocals on 'Revolution (Just Evolution)'. For the most part, Maurice White's production is VERY good, up to his 70's tricks of using link tracks and interludes to shift moods, and dropping in loud electric guitar when you least expect it (the heavy funk 'Rock It'). 'When Love Goes Wrong' sounds like it was originally slated to be on Philip Bailey's solo CD, but it found a home on this project because 3 solid tracks from 'Avatar' ('Change Your Mind', 'Take You To Heaven', and 'Bahia') weren't included (for some $$$ reasoning..Hmmm!!).
The music on both 'Avatar' & 'In The Name Of Love' is mostly catchy but never monumental like the EWF's classic era from the 1970's, but the group displays their sense of fun, and for a moment, they reverted to their past attempts to sound hip & street (the opening track 'Keep It Real' for example). Still, even with that song, EWF is to be commended for the solid tracks & great musicianship. [NOTE - In 2006, Kalimba Records plans to reissue 'In The Name Of Love', with the 3 tracks that were once exclusive to 'Avatar'!!]
Enjoy
SD
(fr.'Chaka's World')"
A good record
mistermaxxx@yahoo.com | usa | 01/22/2000
(4 out of 5 stars)
"it's a shame this disc was ignored.this disc has great moments such as the name of love,revolution which features Phillip's son rapping.the powerful tributes to Mumia abu-Jamal&Geronimo Pratt.cruising is a smooth ballad by Phillip.i first heard it in Spike Lee's Get on the bus film.this is there best disc since the eternal box set.i await the new disc.this is still the greatest group ever.the horns and the genius of Mr.Maurice White are all there."